Deciding on a rate for your banner ads on your blog can be tricky. I have collated some stats on what some bloggers are charging in Sept 14.
Please note that unique views are only one part of the equation when considering your rate. How engaged your audience is, how specialised your niche is, the geographical location of your readers are just some of the other factors you need to consider. Please use this as a reference only.
| Monthly Uniques | Rate per month | Rate per unique visit | |
|---|---|---|---|
| Blog A | 90,000 | $110.00 | $0.001 |
| Blog B | 120,000 | $250.00 | $0.002 |
| Blog C | 50,000 | $150.00 | $0.003 |
| Blog D | 95,000 | $200.00 | $0.002 |
| Blog E | 5,000 | $30.00 | $0.006 |
| Blog F | 10,000 | $70.00 | $0.007 |
| Blog G | 15,000 | $30.00 | $0.002 |
| Blog H | 13,000 | $55.00 | $0.004 |
| Avg cost per unique visitor | $0.003 | ||
| Ad size | 300x150px | ||