Disclaimer: This post is contributed by Planning With Kids partner ecostore.
There is something very yummy (in a non-eating kind of way) about a baby’s skin, but did you know that babies skin is actually 5 times thinner than your own? When you are an adult your skin has a dense protective barrier, but the fatty acids and elastic fibres can take up to 12 months to fully develop – making your baby’s skin super absorbent, all the way up to age one.
We make our baby products with your baby’s skin in mind, which is why the formulation is super gentle. As with all our products we don’t include any synthetic or harmful chemicals, such as Propylene Glycol or Cocamidopropyl Betaine (sometimes known as CAPB) which are both known to cause eczema. This is especially important as Australia has one of the highest incidences of eczema world-wide, with 6 million of us being affected1. This number just keeps getting bigger, with a two-to-three fold increase in recent years3. The good news is that by avoiding these nasty chemicals, as well as regular use of moisturisers assists in reducing rate of flare up, for both babies and adults. You can read more about the ingredients that we use, and those we don’t on our website – click here.
Our laundry products are also suitable for washing your little ones clothes and nappies in, but if your baby (or anyone in your family) has extra sensitive skin, you can try our ultra sensitive fragrance free range.
1. Eczema Association of Australasia Inc. Membership survey
2. The descriptive epidemiology of atopic dermatitis in the community, Australasian Journal of Dermatology 1999